Empowering the next generation of interior designers in Jeddah
The What IFS? programme is designed to engage final-year interior design students from Jeddah-based universities in a real-world design experience, pushing the boundaries of creativity in interior design.
This interactive initiative partners students with industry professionals and leading brands from Jeddah to create design concepts, each representing a unique theme: Office, Hotel, and Residential Space. The installations will be created and displayed during the show, providing a platform for fresh ideas and collaborative creativity.
In Partnership with: 
Supported by:
Students will source design items from participating exhibitors to create design installations, each representing a unique theme: Office, Hotel, and Residential Space. These installations will be displayed live at the show, offering visitors a chance to experience the culmination of student creativity and mentorship through fully realized interior design concepts.
Participating Brands
Discover three stunning spaces filled with innovative products from the exhibiting brands.
Participating Universities
Benefits of participating
- Collaboration & Networking: The programme fosters connections between students, design studios, and manufacturers, creating opportunities for future partnerships.
- Real-World Experience: The students are provided with hands-on design opportunities with seasoned professionals.
- Bridging Academia & Industry: The programme strengthens ties between universities and the professional design world.
Member of
Member of
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